LeaseWeb USA Promotes COO to CEO to Lead Next Chapter of Growth
Lex Boost has moved from chief operating officer to chief executive officer of LeaseWeb USA to lead the development and execution of its vision and growth strategy, the company announced Thursday. Boost replaces outgoing CEO William Schrader, under which LeaseWeb USA’s revenue grew nearly 10X, according to his LinkedIn profile.
Before working at LeaseWeb USA, Boost was actually a customer. Mobile Broadcast Company, which Boost founded in the Netherlands in 1997, had offices in the same building as LeaseWeb, and selected it as host. While Mobile Broadcast Company became Service2Media and subsequently filed for bankruptcy, Boost joined LeaseWeb as global operations director in 2014. Service2Media eventually became a subsidiary of app developer OneSixty, which was acquired in 2013 by Dutch telecom CM.
After serving briefly in that position Boost moved to the U.S. to become COO of LeaseWeb USA. With LeaseWeb USA, Boost led the opening of new facilities in Dallas and San Francisco, as well as the integration of Nobis Technology Group and its Ubiquity Hosting brand following its acquisition in March.
“Lex is well prepared for this new role, where he’ll be focused on increasing LeaseWeb USA’s rapid growth in the U.S. market while bringing the spirit of the Amsterdam company to our customers there,” Con Zwinkels, global CEO of LeaseWeb said in a statement. “Lex’s extensive experiences as an entrepreneurial technology leader will help us continue to bring our winning formula of secure, affordable cloud-hosting solutions to our customers.”
“LeaseWeb USA is backed by one of the world’s largest hosting providers, but operates in the United States as an agile provider of innovative solutions,” said Boost. “It’s been a tremendous opportunity to work in a place with that mix of boldness and capacity. I look forward to continuing to use my entrepreneurial passion and knowledge of the U.S. market to lead LeaseWeb USA toward greater accomplishments.”
LeaseWeb appointed an internationally advisory board in late 2015, and launched in vCloud service in Asia in April as part of its global expansion.
Source: TheWHIR