HostingCon Global 2016 Countdown: Concrete Marketing Tips to Improve Your Managed Services Business
The countdown to HostingCon Global 2016 in New Orleans is on with two days to go before the hosting and cloud industry touches down at the Ernest N. Morial Convention Center. Education is one of the defining aspects of the HostingCon conferences, and with so many excellent sessions and opportunities for learning we wanted to spend this week offering a preview for our readers who are attending HostingCon.
Do you want to be a top producing cloud provider or managed service provider? It’s no longer enough to differentiate your services based on your customer service…you need to dig deeper in order to see real results.
“Service providers understand that differentiation is a core business function, based on innovation, based on verticals, based on their niche,” Total Product Marketing Principal and HostingCon speaker Dean Ara said.
On Monday Ara will co-present a session with Philbert Shih, Managing Director of Structure Research, on what makes a top producer in the cloud as well as unveil some research on the shift in the industry where MSPs are transforming from asset-heavy to asset-light, in terms of owning less infrastructure and offering more managed services.
Ara said he will reveal two major pitfalls he’s seen in working with asset-light MSPs, from a marketing, operational and go-to-market perspective. He says he will be giving “very specific, concrete digital marketing tips” so be sure to bring your notebook.
Attendees will walk away with three digital marketing tips along with concrete actions to improve conversion rates, according to Ara. “Make sure you stay until the end because there’s going to be a surprise,” he says.
On Wednesday, Ara will also lead a marketing workshop where attendees can walk away with a comprehensive marketing one-on-one plan.
For more details on Ara’s sessions and other HostingCon education you may be interested in, please check out the HostingCon schedule.
Source: TheWHIR